Resume
Experience
2005 - Present
ART DIRECTOR/
SENIOR DESIGNER
Catalog titles include:
Blair Womenswear
Blair Mens
Blair Home
Old Pueblo Traders
Bedford Fair
Warren, PA
I'm an accomplished advertising art director with over 19 years of experience in art/photo direction and graphic design. I have the dedicated ambition and talent to successfully initiate and implement artistic solutions behind profitable branding and advertising. I'm a decisive leader holding a passionate belief that successful creative strategies are a blend of art and exceptional customer experiences.
• Conceptualizes, designs, and implements branded assets for seasonal campaigns to encompass various media platforms including digital (homepage, email, social media, video) as well as print (catalog, inserts, mailers, etc.)
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• Leads a team to coordinate with various departments on a daily basis to ensure accurate production of seasonal campaigns while adhering to brand consistency
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• Collaborates with the photo producer and/or performs in the planning of location photography shoots such as selecting location, studio, photographer, models, stylist and other talent while adhering to a set budget
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• Supervises & directs on-location/studio photo crew, including photographer/videographer, producer, assistants, stylists, and models
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• Manages multiple concurrent projects, both digital and print, and prioritizes work to ensure all deadlines are met
• Plans and oversees the internal photo studio photography process to help ensure brand consistency by giving guidance to stylists and photographers as well as direct still photography for over 98% of the entire Blair womenswear photography
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• Designs on figure studio sets when necessary and facilitates the completion on set with the builder.
• Manages, trains, and guides freelance artists when needed
Bluestem Company
Education
1998-2000
Finger Lakes Community College
Associate's Degree in Liberal Arts
Canandaigua, NY
2000-2002
SUNY at Buffalo
Bachelor's Degree in Fine Arts
Magna Cum Laude
Buffalo, NY
Professional skillset
Over 16+ years of industry experience across all design principles
Advanced knowledge of
end-to-end process’s
Advanced knowledge of Adobe CS: InDesign, Photoshop + Illustrator
Microsoft 365, Word, Excel, Powerpoint and email applications